First of all, NO IDEA where this is even coming from. I don’t know if I missed some kind of announcement days ago or if this news really is utterly out of the blue. The fashion line is going to be called Blanc (for those of you that don’t know, it means “white” in French) and there’s a countdown on the official website for the brand launch date (August 9th) and pre-orders. I hope Jessica sells tiaras that look like fussed icicles because otherwise I’m boycotting. For the official launch, however, she will only be selling “eye-wear.” It appears she’s planning on launching a 2015 Fall-Winter collection and a fragrance collection later, and all I can say to that is – Seoul Fashion Week!?!? If Jessica becomes the Victoria Beckham of Korea I’ll die (only hopefully, unlike Victoria, she’ll actually be a good designer).
August 6, 2014