BoA’s “Fly” PV Is A Dream Come True

Are these fangirl tears? I’m sorry. Let’s try to keep this professional…but I’m just so happy! Avex Network released the short PV for BoA’s latest single Fly and it...
BoA Fly Japanese Single Cover

Are these fangirl tears? I’m sorry. Let’s try to keep this professional…but I’m just so happy!

sailor moon happy

Avex Network released the short PV for BoA’s latest single Fly and it is a masterpiece of London architecture porn, fur coats and diamond earrings. Oh my god, someone pass me the wine because I need to celebrate the fact that princess BoA was finally given a descent video. I mean, let’s be real. Is the video a bit boring? Yes, but it’s a ballad so it’s justifiably slow-paced. The song is nice and the obligatory, tear-jerking filler in every album that I tend to ignore. Besides, BoA produced and wrote the lyrics to this song, so we must respect the fact that she’s taking greater creative control over her career. I mean, she’s under SM Entertainment. I’ve said it before and I’ll say it again: Give her a raise, a medal, and 500 more stocks.

I didn’t even mind that annoying smudge filter, but only because it wasn’t overused a la Xiah’s Uncommitted.  The cinematography is sophisticated, mature, and dreamy. The beauty shots are abundant yet subtle. The locations/sets were interesting and romantic. But let’s talk about the true amazing factor of this video, the on-point-Edna-approves fashion.

Edna Mode Pull Yourself Togetehr(What I wanted to do to BoA’s stylist after the last couple of PVs…)

BoA looked ethereal and flawless in every single shot. Those scenes in front of the window with the off-shoulder coat – claps. Keep this stylist FOREVER. Is it the same person? Because if it is, he/she had a style epiphany! Goodbye potato chip beanie and hello leather-strap detail, felted wool hat! That’s it! I’m doing an Affordable Fashion post on her styling! You can find it here. I have to go replay this video like five more times.

Let’s hope this song does well in the charts…I’m terrified of checking the charts! I feel like BoA and Ayumi Hamasaki need to have a duet this year. Koda Kumi can rap in it and Namie Amuro isn’t allowed to release a song that week.

Yes…

(Sources)

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Hello, I'm Administrator E! I'm the founder, head writer, and editor of KPopBreak. I'm a coffee addict, K-POP enthusiast, fashion lover and one of the few remaining members of the Church of Kristianity.
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