Stop everything you are doing! Christmas came early this year!
Jessica If-Only-I-Cared Jung (that’s really her middle name) has launched her first accessories collection. What’s this, the day after the 2014 Mnet Asian Music Awards? Too brilliant. Oh such coincidence… The collection is exclusively of winter scarves and will be getting some serious promo from Jessica through pop-up store endorsements, fan signings, and even a lucky draw promotion. Here’s the official press release for more details:
BLANC & ECLARE Creative Director Jessica Jung is making a style statement this festive season with the launch of her beloved Limited Edition Scarf Collection, designed to delight fashion-lovers and gift-givers alike as it goes on sale online and at exclusive shopping destinations from 3rd December 2014.
The new Limited Edition Collection of cashmere and wool blend winter scarves will appeal to fashion-savvy women with two must-have designs that embody Jessica’s signature modern classic esthetic. These fresh, trendsetting twists on timeless styles include a solid model with stripes, called “2014”, in Grey, Navy and Pink colours and a classic fringed model, “1989”, in Grey, Black and Camel tones. The names reference the birth years of both BLANC & ECLARE and its Founder and Creative Director.
Jessica Jung stated, “I love the holiday season because not only do we experience a love affair with the new season’s winter must-haves but we also enjoy a fashion fix from sharing a touch of style as gifts to those nearest and dearest to us. Whether it’s a well-deserved indulgence for you or a sentimental gift for loved ones this holiday, our new Limited Edition BLANC & ECLARE Scarves will become a coveted piece to cherish for years to come.”
The Limited Edition BLANC & ECLARE Scarf Collection will be available online from 3rd December 2014 and launch in specialty shops and exclusive Pop Up retail locations throughout the holiday period, with Jessica Jung visiting key destinations for fan signing events to share her season’s greetings with beloved fans and shoppers.
The fan signings will take place in Chongqing and Seoul and if you want to know the specifics head here. For those of us that can’t attend the fan signings there’s still hope! Blanc & Eclare is having a special draw from online customers exclusively. The winner will receive an autographed portrait of Jessica attending one of the fan signing events via mail. All you have to do is buy a scarf!
And speaking of scarves, let’s look at the new collection. The scarves are adorable and range from $175 to $200. My favorite is the navy cashmere scarf with the red and white stripes.
So, looking at this from a business perspective it looks like a solid move. Selling scarves during winter time – ah yeah, check. My only disappointment is that there are only six designs without much variety. It’s either fringe or a solid-stripe piece. But scarves can be worn in many different ways so I see the potential there.
My ONE concern is that there aren’t more products in Blanc & Eclare’s very first accessories collection. Though, this is a limited-edition special, so we’ll view it from the perspective of like the Alexander McQueen Scarf Shop. If Jessica can make these accessories iconic and highly popular, then she can have a timeless trend piece that she can sell year round and seriously push during the holidays.
Anyway, keep it up Jessica. Can’t wait to see more!