MCM knows where the money’s at. The brand has continued their collaboration with popular K-pop boy group EXO and has now created the new EXO XOXO MCM project. The project has three parts: a photoshoot showcasing the latest MCM Spring/Summer bags, a stream of modeling and behind-the-scenes videos, and a collection of 1,000 (whoa…) photos from EXO that you can only get with a special purchase at your local MCM store. There are some seriously smart people working at MCM right now. Anyway, I like this year’s collection of bags a lot more than last year’s batch. I’m loving the light blue shades, skewed diamond clasps, and abundance of totes.
Some of these bags are questionable in taste though (I’m looking at D.O.’s), but Xiumin’s “Mina” cross-body purse with bow detail is indisputable the cutest. And speaking of Xiumin, I don’t know what they did to him! He was super adorable before and now he’s really hot, it’s kind of…I approve. Anyway, shop to your heart’s content below!
Xiumin’s MCM Mina Crossbody Wallet ($520.00)
Kai‘s MCM Bebe Boo Backpack ($1,100.00)
Tao‘s MCM Small Duck Toss Backpack ($653.00)
Baekhyun‘s MCM Special Stark Small Backpack ($2,417.00)
D.O. (Kyungsoo)’s MCM Small Tulip Tote ($726.00)